In our recent pursuit to become smarter, faster, a new pharmaceutical market has been born for a type of supplement called ‘nootropics’.
Also known as ‘smart drugs’, nootropic supplements promise to enhance your cognition function and supercharge your memory. Take a nootropic pill regularly, marketing claims suggest, and you’ll be able to learn new things, feel more motivated, have better memory recall and boosted concentration rates.
Yet the sale of nootropic supplements raises one vital question: do we really need to be taking pills to boost our daily brain performance?
